Empowering Women Through Understanding Their Menstrual Cycles
Every groundbreaking idea begins with a spark—a moment where inspiration and necessity collide to create something transformative. Day by Cycle is no exception. This brand, now dedicated to revolutionizing how women approach their health, was born out of a deeply personal journey and a desire to empower others to live in harmony with their bodies.
It all started with Palms and Parchment, a company rooted in creativity, organization, and intentional living. Known for its beautifully designed planners and tools, Palms and Parchment was built on the belief that with the right structure and inspiration, anyone could navigate life’s uncertainties with confidence. The planners didn’t just organize schedules—they helped people map out dreams, break down complex goals, and find clarity amid life’s chaos.
But as the brand grew, a deeper truth began to emerge: true wellness is more than checklists and carefully laid plans. It’s about understanding yourself—your energy, your rhythms, and your needs. This realization became personal when the founder embarked on a health journey that led to a profound discovery: the menstrual cycle is more than just a monthly occurrence; it’s a powerful, guiding rhythm that shapes a woman’s life.
This understanding wasn’t just eye-opening—it was life-changing. For years, women have been navigating a world that doesn’t account for the cyclical nature of their bodies, often feeling out of sync or overwhelmed. The founder knew this insight had to be shared, not as a side project within Palms and Parchment, but as its own dedicated focus. Thus, Day by Cycle was born.
Day by Cycle was created to bridge the gap between wellness and practicality, providing tools and resources that empower women to live in alignment with their natural rhythms. Unlike traditional wellness tools, Day by Cycle focuses specifically on the phases of the menstrual cycle, breaking down how hormonal shifts affect energy, mood, and productivity. Through thoughtfully designed planners, science-backed resources, and practical advice, the brand helps women sync their lives with their bodies.
What sets Day by Cycle apart is its simplicity and accessibility. The tools aren’t just about tracking periods—they’re about thriving in every phase of the cycle. Whether it’s adjusting nutrition, planning activities, or aligning self-care routines, Day by Cycle makes it easy to embrace hormonal health in a way that feels natural and rewarding.
As the movement grew, so did the realization that women weren’t the only ones impacted by a lack of cycle awareness. To truly shift the narrative, partners, fathers, friends, and brothers needed tools too. We’ve since expanded Day by Cycle into men’s resources and products as well—equipping men with the understanding and support strategies needed to foster stronger relationships, deeper empathy, and more informed communication. It’s not just about women's health—it’s about collective awareness.
The journey from Palms and Parchment to Day by Cycle wasn’t just a business decision—it was a leap of passion and purpose. Palms and Parchment had already introduced wellness-focused planners to its lineup, but the depth of understanding needed for women’s health deserved its own spotlight. Day by Cycle became that space—a dedicated platform where the complexities of the menstrual cycle could be fully explored, celebrated, and simplified for everyday life.
Today, Day by Cycle stands as a testament to what’s possible when wellness meets intentional living. It’s more than just a brand—it’s a movement. By aligning with their cycles, women are reclaiming their power, finding balance, and unlocking new levels of productivity and joy.
What started as a journey to organize life’s chaos has evolved into a mission to change the way women approach their health. With understanding comes empowerment, and with empowerment comes transformation—and transformation leads to a thriving, fulfilling life. This isn’t just a product—it’s a revolution in women’s wellness.